Sweet Taste of Freedom: Dollface Desserts

 Dollface Desserts

When did your business launch? 
June 2009

What is your business about? What is it that you do/sell? 
I sell custom desserts (cakes, cookies, cupcakes) for all occasions!

What gave your the inspiration or motivation for your business? 
My daughter's 1st birthday. That is when I first discovered the world of elaborate cake design!

Do you do this full time/part time? 
Full time.

How has your life changed since starting your business? 
Since starting my business I have become much happier and confident in myself. I love being able to be creative every week and being able to make people happy with my food.

What is the biggest obstacle you have encountered? 
The first year of business I took on a cake way bigger than I was prepared for and it literally fell apart in my lap on the way to the clients party. I ugly cried & offered a full refund to the customer, needless to say she was beyond sweet and paid anyway.

What is something you thought was going to be hard, but turned out to be simple, in regards to your business? 
When I first started I thought there was no way I could handle more than a couple of cakes per week. Now I can do  at least 8 cakes per week, easily! It's all about time management (and an extra fridge!)

What has been your biggest success to date? 
Reaching over 3,000 likes on Facebook. It sounds silly, but 80% of my business comes from Facebook!

Do you have any big plans/ideas/launches planned for 2015? 
I would definitely like to do more wedding cakes. Also bigger cakes, most of the cakes I do now do not feed more than 150 people.

What would you like to share with COAST readers about your company/business? 
That this business is very special to me. It allows me do what I love and put food on the table for my child. As a single mother, this is very important to me.

Lastly, what is the advice you would give to someone looking to start a company or business similar to yours? 
Never underestimate yourself and use your resources. The first year I basically donated my services to get my name out there, do what you have to and be confident. Practice makes perfect!

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